THAT'S A WRAP - The Formula 1 Heineken Dutch Grand Prix! 🏎️

Now that Zandvoort has quieted down and the F1 circus has moved on, we've had a chance to reflect on what was truly a special Dutch Grand Prix.

It was great seeing all of our technology coming together to create a seamless experience:

• Watching fans move through entry gates without delays thanks to our ticketing system

• Observing the genuine excitement as people engaged with our new gamification features

• The HALO AI-powered Race Engineer handling thousands of questions throughout the weekend

The best technology is the kind you don't notice - it just makes everything easier. That's what we aimed for, and the positive feedback we've received suggests we hit the mark.

Already thinking about how we can raise the bar even higher for 2026! The Final Lap!